As new cutbacks and layoffs are being announced each day by the major and minor movie studios, Hollywood is forced to make important financial decisions in order to ensure the stability of their industry; an industry whose product is entirely dependent on investment in creativity and an environment in which the best creative minds may flourish.
Now that the Oscar season is upon us, Paramount took out 7 pages of full-page ads in The New York Times today for Revolutionary Road and they commissioned a full frills "making of" The Curious Case Of Benjamin Button coffee table, selling for $45, which the studio bigwigs are sending out as Xmas gifts all around Hollywood. Disney inserted a book on Wall-E -- that's right, a book -- into the Los Angeles Times. A promotion worth $675,000 -- all to reach only a few thousand Academy voters since the pic was already out on video.
Said one Hollywood insider: "So a $675,000 insert is falling out of newspapers sent to 1 in 10 homes in foreclosure".Source: Nikki Finke's Deadline Hollywood
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